Is it a starting point or a destination?
Your tagline summarizes everything about your business or brand, by telling your audience why you best meet their needs.
Your tagline doesn’t have to be verbose, explanatory, or even direct. Indirect taglines can be powerful—like the classic “Just Do It,” which essentially says “Our products will motivate you.” However, direct taglines are exactly what some businesses need. The most important thing is your message.
What’s the right approach for finding your own tagline? The Web is full of advice about how to do this, but most of it assumes that you’re ready to get started … Continue reading