Tag Archives: writing

connect perception to potential

Taglines & how to connect perception to potential

Your tagline summarizes everything about your business or brand, by telling your audience why you best meet their needs.

Your tagline doesn’t have to be verbose, explanatory, or even direct. Indirect taglines can be powerful—like the classic “Just Do It,” which essentially says “Our products will motivate you.” However, direct taglines are exactly what some businesses need. The most important thing is your message.

So, what’s the best approach?

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when an audience connects, your plot can take them anywhere

Stories & the shape of a plot

Why are some stories universal?

The characters and experiences in stories can form metaphors that extend outward like a network where almost everyone finds a point of connection. Once people connect, the story can take them along on a journey that follows the plot.

When you want to tell a story of any sort, the characters, conflict, and theme should all feed into the plot. In an interview with The Paris Review, Kurt Vonnegut said “I guarantee you that no modern story scheme, even plotlessness, will give a reader genuine satisfaction, unless one of those old-fashioned plots is smuggled in somewhere.”

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Is brevity too big a topic for a blog post?

I could just say “brevity is best.” But I’ll add a little support for that statement.

Brevity isn’t dull—it’s concise. It’s the maximum impact from the minimum text. It aids reader engagement, understanding, retention, and more. But it’s hard to be brief, so here are three tips to tighten your text:

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