Your tagline summarizes everything about your business or brand, by telling your audience why you best meet their needs.
Your tagline doesn’t have to be verbose, explanatory, or even direct. Indirect taglines can be powerful—like the classic “Just Do It,” which essentially says “Our products will motivate you.” However, direct taglines are exactly what some businesses need. The most important thing is your message.
So, what’s the best approach?
Strong writing has to start with a strong message.
Often, your leaders and experts provide the message. You can interview them to uncover fresh perspectives that make the message more vibrant.To help the message stand you, you can interview them to uncover striking facets that help the message shine through.
Interviewing is a learned skill, from crafting insightful questions to fostering real dialog. Here are three ways to get answers that are fresh and engaging:
When you send a draft out for review, everyone wants the review to go well. But things can go off the rails after that.
A successful review process begins with getting all sides to see the same goal. Then, it uses communication that is unifying and respectful to set the stage for consensus.
Here are three ways to keep everyone on track to “yes:”